Thoughts on Brand Design Effectiveness

As I finalize a new logo project, it becomes more clear to me why I love brand design. It’s a weird “alchemy” of aesthetics, symbology and strategic communication objectives – where the truest measurement of effectiveness lies somewhere in your handling of the delicate balance between science and art. There are few things more rewarding […]

The 6 E’s of Marketing

Scrip letter E's in many colors

The more you Enable, Encourage, Empower and Entertain your AUDIENCE, the more you will Evolve and Elevate your business. © Allen Luke

Need to Identify a Font or Typeface from an Image?

Have you ever stumbled across a cool letter or typeface, and wanted to locate the font for your designs? “What the Font” is a cool tool by MyFonts used to help you find a font that you find in everyday life. Many of our branding projects utilize unique typefaces, and this is often where we […]