Thoughts on Brand Design Effectiveness

As I finalize a new logo project, it becomes more clear to me why I love brand design. It’s a weird “alchemy” of aesthetics, symbology and strategic communication objectives – where the truest measurement of effectiveness lies somewhere in your handling of the delicate balance between science and art. There are few things more rewarding […]

The 6 E’s of Marketing

Scrip letter E's in many colors

The more you Enable, Encourage, Empower and Entertain your AUDIENCE, the more you will Evolve and Elevate your business. © Allen Luke

Inspirational Quote on Creation – A+B+C = Always Be Creating

Don’t be a small person, don’t be a critic. Create things every day, even if those things are mistakes. Bloom. Don’t let the haters quiet you. ~ Michele Kamenar – Copywriter in Minneapolis   A+B+C = Always Be Creating. I came up with that. Thanks for your continued inspiration, Michele!