Connect | Follow | Engage

As I finalize a new logo project, it becomes more clear to me why I love brand design. It’s a weird “alchemy” of aesthetics, symbology and strategic communication objectives – where the truest measurement of effectiveness lies somewhere in your handling of the delicate balance between science and art. There are few things more rewarding […]

Continue reading

Have you ever stumbled across a cool letter or typeface, and wanted to locate the font for your designs? “What the Font” is a cool tool by MyFonts used to help you find a font that you find in everyday life. Many of our branding projects utilize unique typefaces, and this is often where we […]

Continue reading

Copyright 2003-2018 – Allen Luke – All Rights Reserved.