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Relax, nothing is under control. ~ Unknown Tweet

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As I finalize a new logo project, it becomes more clear to me why I love brand design. It’s a weird “alchemy” of aesthetics, symbology and strategic communication objectives – where the truest measurement of effectiveness lies somewhere in your handling of the delicate balance between science and art. There are few things more rewarding […]

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Scrip letter E's in many colors

The more you Enable, Encourage, Empower and Entertain your AUDIENCE, the more you will Evolve and Elevate your business. © Allen Luke Tweet

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Recognizing the common thinking strategies of creative geniuses and applying them will make you more creative in your work and personal life. Creative geniuses are geniuses because they know “how” to think, instead of “what” to think. Learn More Here: http://www.creativitypost.com/create/how_geniuses_think Tweet

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Talk of Two Wolves - Cherokee Legend Quote

A Cherokee Legend An old Cherokee is teaching his grandson about life. “A fight is going on inside me,” he said to the boy. “It is a terrible fight and it is between two wolves. One is evil – he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, […]

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Smooth seas do not make skillful sailors. ~ African Proverb Tweet

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While it’s not always the case, sometimes I need to remind myself that my client’s needs are much simpler than I think they are. I am a perfectionist in many ways. It is a blessing and a curse. I like to over-deliver. And many times it’s more for myself than for my client. But we […]

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The company you keep determines the destiny you meet. ~ Unknown Tweet

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It DOES matter. EVERYTHING matters. The fact that you said it doesn’t matter, means it truly does matter. ~ Allen Luke Tweet

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“You can be in a better place, and still not be on the right track.” ~ Allen Luke Tweet

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